Whenever we use the words “we” or “us” or “Phare,” we are referring to Creative Tech Solutions LLC (doing business as Phare.com), and to the affiliates, subsidiaries and parent companies of Creative Tech Solutions, LLC. Whenever we use the words “our website,” we are referring to https://www.phare.com and to our mobile application(s) (“app”).
Whenever we use the word “You” or “you” we are referring to the visitors to, and users of, our website (including our app), and to Subscribers (those who have registered to use our website or app).
“De-identified Information” means information that is no longer associated with you, or linked to your Personal Information (as defined below). De-identified Information does not reference the identities of individual persons.
“Cookies” are small pieces of information that a website, including our website, sends to your computer or to your mobile device while you are viewing a website or an app. We use both session Cookies (which expire after you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personalized and interactive experience on our website. Persistent Cookies can be removed by following your Internet browser help file directions. If you choose to disable Cookies, some areas of our website may not work properly.
An “Internet protocol address” or “IP Address” is a number that is automatically assigned to your computer, tablet or other device when you use the Internet / world wide web. In some cases, your IP Address stays the same from browser session to browser session; if you use a consumer internet service provider, your IP Address may vary from session to session. We track IP Addresses in conjunction with session Cookies to analyze our web page traffic flow and to identify location of the computer.
“Personal Information” is information about you that is linked to you as an individual, such as your name, postal address, email address, social media identifier (e.g., @janedoe; upseller_johndoe), phone number, full credit card number and expiration date, and account username and log-in password to our website. Personal Information does not include technical information such as unique device identifiers, randomly assigned unique identifiers in cookies, mobile device name or identifier, or IP addresses, unless that technical information is linked to you personally as an identifiable individual by associating the technical information with other Personal Information.
As detailed below, we and our business partners obtain and keep Personal Information when you become a Subscriber, send us an email, interact with our website, or otherwise communicate with us.
Our website is maintained in the state of Ohio in the United States, and by submitting your Personal Information to us, either through our website or app, or by other means, you are agreeing to the collection and storage of your Personal Information in the United States.
Please note that your Personal Information will be used by Phare in the country where it was collected, as well as in the United States, where laws regarding the use of Personal Information may be less strict than the laws in your country.
3. How We Collect Personal Information
The Personal Information that we gather from you helps us learn about our Subscribers and our potential customers. We use this Personal Information to better tailor the features, performance and support of our services and to offer you additional information.
We (and our business partners, on our behalf) collect and keep Personal Information that you submit to us voluntarily to our website, through our mobile app, through any other means, such as social media (e.g. Facebook, Instagram) or other social or sharing platforms or technology, now known or hereafter developed, and to our customer service center; and through third party websites or emails, in the following ways:
On our website, we (and our business partners, on our behalf) collect other information from you automatically, through the use of technology, without you taking steps to submit that information, whenever you use our website for any purpose in the following ways:
4. How We Use Personal Information
We use your Personal Information to respond to requests that you make, to help us serve you better, to provide advertisements and marketing to you, and to provide you with a personalized website experience. If you have signed up to receive email from us or for text messages, we also use your Personal Information to provide you with promotional emails and text messages for our services and products, and for other marketing and advertising purposes.
See Section 6 for more information.
Personal Information that we collect from a particular browser or device, including a mobile device, may be used with another computer or device that we have linked to the original browser or device, including a mobile device, on which such Personal Information was collected.
We limit our employees’ access to Personal Information to those employees with a business reason for knowing such information, and those employees will use the information only for business reasons.
We may create De-identified Information from Personal Information by excluding information (such as your name) that makes the information personally identifiable to you. We may use this De-identified Information to analyze request patterns and usage patterns so that we may improve our services and products. Because this De-identified Information does not identify you, we use and disclose De-identified Information to third parties at our discretion.
Personal Information and other information and user-generated content that is submitted to our website, to Phare through our mobile apps, or to Phare through any other means, such as social media (e.g. Facebook, Instagram) or other social or sharing platforms or technology, now known or hereafter developed, may be used by Phare in advertising or other marketing or promotional activities, without compensation to you.
5. Our Disclosure of Your Personal Information
Regardless of any choices you make regarding your Personal Information, we may disclose your Personal Information if we believe in good faith that disclosure is necessary to (a) comply with laws or to respond to subpoenas or other judicial orders served on us, or (b) to protect and defend the rights or property of Phare or third parties.
To provide offers that are of interest to you, we may allow other companies to place advertisements and other technology on our website. As a result of your visit to our website, advertisement server companies may collect information such as your domain type, your IP address, and clickstream information. See Section 6 for more information.
We may also use and disclose Personal Information for fraud detection and prevention. Personal Information and device identification information may be combined with information from other sources and used by us, or by a third party retained by us, to help detect and prevent fraud or other illegal or illegitimate activity. All or part of your Personal Information or device identification information may be kept by us or kept by the third parties involved in fraud detection, and used in future fraud prevention efforts. Information that is believed to be fraudulent may be shared with other retailers, banks, and law enforcement to help prevent illegal activity.
We use “interest-based” advertisements, also known as “online behavioral advertising.” Online behavioral advertising is advertising that is directed to you based, at least in part, on your Internet browsing behavior. We share Personal Information with the third parties that conduct advertising campaigns for us. Third parties and their affiliates collect certain information as a result of their “tags” and other automated technology being on our website. The information that they collect includes the name (URL) of the web pages you view while on our site, your IP address, time of visit, information about your browser software, information about your device, and randomly-assigned identifiers stored in Cookies, which they use to target and serve advertising to you. We will use all this information to serve advertising to you.
In connection with online behavioral advertising, some third parties involved in advertising may maintain their own proprietary consumer databases that allow them to personally identify or track website visitors. Other third parties have proprietary technologies to determine what additional devices you may use, and they may then display advertisements on those additional devices.
Do-Not-Track is a public-private initiative that has developed a “flag” or signal that an internet user may activate in the user’s browser software to notify websites that the user does not wish to be “tracked” by third parties as defined by the initiative. For more information, visit https://www.w3.org/. As explained below, some websites, including our website, will ignore a “do-not-track” signal.
You can make decisions about your privacy and the ads you receive. To some extent you can control whether companies serve you on-line behavioral advertising by visiting the Digital Advertising Alliance website and using its opt-out: https://www.aboutads.info/choices/. The DAA opt-out requires that cookies not be blocked in your browser. You may also visit the website of the Network Advertising Initiative and use its opt-out: https://www.networkadvertising.org/. Different companies may belong to one or more advertising organizations, and opting out from one or more groups may not stop all interest-based advertisements. As explained in Section 11, we do not represent or warrant that the actions taken on other websites will be effective or that all advertisements will be blocked.
For mobile devices and applications, you can visit the following website to opt-out of behavioral advertising: https://www.aboutads.info/appchoices. As explained in Section 11, we do not represent or warrant that the actions taken on other websites will be effective or that all advertisements will be blocked. See also Section 8 for more information on mobile applications, geo-location tracking, and opt-outs.
Opt-outs are unique to each mobile device or web browser. An opt-out completed on a specific web browser will not transfer to other browsers or to your mobile device. An opt-out completed on your mobile device will not transfer to a different mobile device or to web browsers.
As an alternative to the DAA opt-out, you can also elect to block all Cookies from first parties (such as those from our website) and Cookies from third parties (such as advertisers) by using the cookie blocking options built into your browser software. We do not represent or warrant that these actions will be effective to accomplish their purpose.
7. Social Network Widgets; External Ad Blocking
Our website may include social network or other third-party plug-ins and widgets that may provide information to their associated social networks or third-parties about your interactions with our web pages that you visit, even if you do not click on or otherwise interact with the plug-in or widget. Information is transmitted from your browser and may include an identifier assigned by the social network or third party, information about your browser type, operating system, device type, IP address, and the URL of the web page where the plug-in or widget appears. If you use social network tools or visit social networking sites, you should read their privacy disclosures, to learn what information they collect, use, and share.
Our website includes an external advertisement blocking service that attempts to block advertisements and other “pop-ups” that are not authorized by us when visitors come to our website. We apologize for any inconvenience this may cause you while visiting our website. We make no representation or warranty that the service will stop any or all unauthorized advertisements or pop-ups while visiting our website.
8. Mobile Applications
We collect information you provide through the mobile app when you log in, such as your email address. We also collect information regarding the type of mobile device, operating system version, IP address, geo-location, device name, and unique device identifiers. See also Section 3 for additional information that we collect. If you do not want your geo-location information to be collected, you can go to “settings” or similar function of your mobile device and disable the location feature. In addition, you can visit the following website and opt-out of some geo-location tracking by the participating companies: https://optout.smart-places.org/.
9. Information from Children Under 13
We do not intentionally gather Personal Information about visitors to our website who are under the age of 13.
10. Links to Other Websites; Operating Systems
Our website has implemented electronic means of protecting Personal Information. Even though we have taken steps to ensure that Personal Information is not accessed, used, or disclosed by unauthorized persons, we cannot fully eliminate security risks associated with Personal Information.
13. How to Access or Correct Personal Information
To change your information, please visit the “My Account” section of our website.
This policy was issued in June 2022.